With email in our pockets almost 24/7, we now have access to our customers around the clock. Email and newsletter subscriptions have allowed businesses to connect with their markets, build trust, provide value, and sell their services and merchandise with the push of a few buttons. Email has provided personal access into peoples homes without the intrusion of telemarketing, or door to door sales. Have you started your email marketing campaign?
According to information released by Google in 2012, each day there are roughly 3.3 billion google searches per day. This translates into 100 billion per month and 1.2 trillion per year, now that is a lot of traffic! We can only imagine that over the past couple years this number has continued to increase.
Take your experience to the next level! Solid design, images and video are the foundation to a successful web presence, but few explore the realm of professional audio to add to their repertoire. Podcasts and audio books are on the rise. Mobile devices are now more common than not accompanied with the latest in ear technology. Dr Dre has proven that headphones are a multi-billion dollar industry. Are you taking advantage?
As internet speeds continue to soar, websites rich with multimedia content have become the standard. Plain background’s have been replaced with stunning full-screen images, and video has found a new home where it has had room to grow and thrive. As the internet continues to mature over the next decade, there is no doubt that images and video will continue to be extremely essential tools which will contribute to the success of your site in the global market place. These elements not only deserve attention, but also, a budget of their own.
No matter what your mission or your platform, your logo becomes your identify. A carefully crafted symbol will help you get noticed within an over-crowded market place, and most importantly, help you be remembered. Your entire business, culture, and vision, are boiled down into a simple graphic icon which becomes your flag in the market place. This flag is your calling card, your banner, a digital representation of the services you provide. Your brand logo is an extension of you.
Digital design trends have simplified over the past few years and will continue to do so as the internet matures and becomes more a part of our daily lives. With attention spans increasingly shortening, it becomes important to present our information in such a way that is not only easy to digest but actually welcomed by the minds of our viewers; viewers which tend to be over-stimulated by all the media sources attempting to gain their attention. (more…)